CRANEFEST 

CRANEFEST 

CRANEFEST 

CRANEFEST 

CRANEFEST 

CHALLENGE

Develop an iconic Cranefest poster series encapsulating the spirit of this beloved Battle Creek event. Held at the scenic Kiwanis Youth Area overlooking Big Marsh Lake, Cranefest celebrates the annual fly-in of hundreds of magnificent Sandhill Cranes. Sponsored by Michigan Audubon to promote environmental conservation, the family-friendly festival offers live animals, nature walks, kids activities, local artisans, tasty food and eco-education.

CHALLENGE

Develop an iconic Cranefest poster series encapsulating the spirit of this beloved Battle Creek event. Held at the scenic Kiwanis Youth Area overlooking Big Marsh Lake, Cranefest celebrates the annual fly-in of hundreds of magnificent Sandhill Cranes. Sponsored by Michigan Audubon to promote environmental conservation, the family-friendly festival offers live animals, nature walks, kids activities, local artisans, tasty food and eco-education.

CHALLENGE

Develop an iconic Cranefest poster series encapsulating the spirit of this beloved Battle Creek event. Held at the scenic Kiwanis Youth Area overlooking Big Marsh Lake, Cranefest celebrates the annual fly-in of hundreds of magnificent Sandhill Cranes. Sponsored by Michigan Audubon to promote environmental conservation, the family-friendly festival offers live animals, nature walks, kids activities, local artisans, tasty food and eco-education.

CHALLENGE

Develop an iconic Cranefest poster series encapsulating the spirit of this beloved Battle Creek event. Held at the scenic Kiwanis Youth Area overlooking Big Marsh Lake, Cranefest celebrates the annual fly-in of hundreds of magnificent Sandhill Cranes. Sponsored by Michigan Audubon to promote environmental conservation, the family-friendly festival offers live animals, nature walks, kids activities, local artisans, tasty food and eco-education.

CHALLENGE

Develop an iconic Cranefest poster series encapsulating the spirit of this beloved Battle Creek event. Held at the scenic Kiwanis Youth Area overlooking Big Marsh Lake, Cranefest celebrates the annual fly-in of hundreds of magnificent Sandhill Cranes. Sponsored by Michigan Audubon to promote environmental conservation, the family-friendly festival offers live animals, nature walks, kids activities, local artisans, tasty food and eco-education.

CONCEPT

The poster series captures the essence of Michigan's vital role in the cranes' migratory journey, depicting the birds at rest upon arrival and taking flight again at departure. Color palettes mirror the rich hues of dawn, dusk and daylight to signify the passage of time the cranes spend revitalizing in Michigan wetlands. Feathers, trees, and textures root the visual identity in the native environment. These elements were then used across various objects and event collateral.

CONCEPT

The poster series captures the essence of Michigan's vital role in the cranes' migratory journey, depicting the birds at rest upon arrival and taking flight again at departure. Color palettes mirror the rich hues of dawn, dusk and daylight to signify the passage of time the cranes spend revitalizing in Michigan wetlands. Feathers, trees, and textures root the visual identity in the native environment. These elements were then used across various objects and event collateral.

CONCEPT

The poster series captures the essence of Michigan's vital role in the cranes' migratory journey, depicting the birds at rest upon arrival and taking flight again at departure. Color palettes mirror the rich hues of dawn, dusk and daylight to signify the passage of time the cranes spend revitalizing in Michigan wetlands. Feathers, trees, and textures root the visual identity in the native environment. These elements were then used across various objects and event collateral.

CONCEPT

The poster series captures the essence of Michigan's vital role in the cranes' migratory journey, depicting the birds at rest upon arrival and taking flight again at departure. Color palettes mirror the rich hues of dawn, dusk and daylight to signify the passage of time the cranes spend revitalizing in Michigan wetlands. Feathers, trees, and textures root the visual identity in the native environment. These elements were then used across various objects and event collateral.

CONCEPT

The poster series captures the essence of Michigan's vital role in the cranes' migratory journey, depicting the birds at rest upon arrival and taking flight again at departure. Color palettes mirror the rich hues of dawn, dusk and daylight to signify the passage of time the cranes spend revitalizing in Michigan wetlands. Feathers, trees, and textures root the visual identity in the native environment. These elements were then used across various objects and event collateral.

9,000 Sandhill Cranes in a single day.

9,000 Sandhill Cranes in a single day.

9,000 Sandhill Cranes
in a single day.

9,000 Sandhill Cranes
in a single day.

9,000 Sandhill Cranes
in a single day.

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES