EASTERN MARKET 

EASTERN MARKET 

EASTERN MARKET 

EASTERN MARKET 

EASTERN MARKET 

CHALLENGE

In teams, conceptualize an engaging local identity brand system for a vibrant Detroit-area neighborhood like Corktown, Hamtramck or Eastern Market. Select a surrounding area from Detroit and immerse yourselves in the community through firsthand exploration and research. Translate learnings into visual branding that resonates with residents while attracting broader audiences. Create a brand guide and materials using your designed system.

CHALLENGE

In teams, conceptualize an engaging local identity brand system for a vibrant Detroit-area neighborhood like Corktown, Hamtramck or Eastern Market. Select a surrounding area from Detroit and immerse yourselves in the community through firsthand exploration and research. Translate learnings into visual branding that resonates with residents while attracting broader audiences. Create a brand guide and materials using your designed system.

CHALLENGE

In teams, conceptualize an engaging local identity brand system for a vibrant Detroit-area neighborhood like Corktown, Hamtramck or Eastern Market. Select a surrounding area from Detroit and immerse yourselves in the community through firsthand exploration and research. Translate learnings into visual branding that resonates with residents while attracting broader audiences. Create a brand guide and materials using your designed system.

CHALLENGE

In teams, conceptualize an engaging local identity brand system for a vibrant Detroit-area neighborhood like Corktown, Hamtramck or Eastern Market. Select a surrounding area from Detroit and immerse yourselves in the community through firsthand exploration and research. Translate learnings into visual branding that resonates with residents while attracting broader audiences. Create a brand guide and materials using your designed system.

CHALLENGE

In teams, conceptualize an engaging local identity brand system for a vibrant Detroit-area neighborhood like Corktown, Hamtramck or Eastern Market. Select a surrounding area from Detroit and immerse yourselves in the community through firsthand exploration and research. Translate learnings into visual branding that resonates with residents while attracting broader audiences. Create a brand guide and materials using your designed system.

CONCEPT

Our identity design for Detroit's vivacious Eastern Market captures the diverse hub housing a vibrant patchwork of farmers, artisans and entrepreneurs. Inspired by the wooded crates brimming with produce and handmade wares, we conceived a logo from “EM” letterforms. Blending rigid box framing with overflowing vivid geometric shapes symbolizing the merchants' produce. Our "A Market For Everyone" ethos brings to life an inclusive community anchored in tradition yet bursting with the dynamic creative output of diverse makers.

CONCEPT

Our identity design for Detroit's vivacious Eastern Market captures the diverse hub housing a vibrant patchwork of farmers, artisans and entrepreneurs. Inspired by the wooded crates brimming with produce and handmade wares, we conceived a logo from “EM” letterforms. Blending rigid box framing with overflowing vivid geometric shapes symbolizing the merchants' produce. Our "A Market For Everyone" ethos brings to life an inclusive community anchored in tradition yet bursting with the dynamic creative output of diverse makers.

CONCEPT

Our identity design for Detroit's vivacious Eastern Market captures the diverse hub housing a vibrant patchwork of farmers, artisans and entrepreneurs. Inspired by the wooded crates brimming with produce and handmade wares, we conceived a logo from “EM” letterforms. Blending rigid box framing with overflowing vivid geometric shapes symbolizing the merchants' produce. Our "A Market For Everyone" ethos brings to life an inclusive community anchored in tradition yet bursting with the dynamic creative output of diverse makers.

CONCEPT

Our identity design for Detroit's vivacious Eastern Market captures the diverse hub housing a vibrant patchwork of farmers, artisans and entrepreneurs. Inspired by the wooded crates brimming with produce and handmade wares, we conceived a logo from “EM” letterforms. Blending rigid box framing with overflowing vivid geometric shapes symbolizing the merchants' produce. Our "A Market For Everyone" ethos brings to life an inclusive community anchored in tradition yet bursting with the dynamic creative output of diverse makers.

CONCEPT

Our identity design for Detroit's vivacious Eastern Market captures the diverse hub housing a vibrant patchwork of farmers, artisans and entrepreneurs. Inspired by the wooded crates brimming with produce and handmade wares, we conceived a logo from “EM” letterforms. Blending rigid box framing with overflowing vivid geometric shapes symbolizing the merchants' produce. Our "A Market For Everyone" ethos brings to life an inclusive community anchored in tradition yet bursting with the dynamic creative output of diverse makers.

DESIGN TEAM

Sean Carbary  \  Communication Designer
Prince Parrott  \  Communication Designer

DESIGN TEAM

Sean Carbary  \  Communication Designer
Prince Parrott  \  Communication Designer

DESIGN TEAM

Sean Carbary  \  Communication Designer
Prince Parrott  \  Communication Designer

DESIGN TEAM

Sean Carbary  \  Communication Designer
Prince Parrott  \  Communication Designer

DESIGN TEAM

Sean Carbary  \  Communication Designer
Prince Parrott  \  Communication Designer

Growth, Accessibility, Community, Expression.

Growth, Accessibility, Community, Expression.

Growth, Accessibility, Community, Expression.

Growth, Accessibility, Community, Expression.

Growth, Accessibility, Community, Expression.

Over a century bringing the community together.

Over a century bringing the community together.

Over a century bringing the community together.

Over a century bringing the community together.

Over a century bringing the community together.