ROCHESTER UNIVERSITY
ROCHESTER UNIVERSITY
ROCHESTER UNIVERSITY
ROCHESTER UNIVERSITY
ROCHESTER UNIVERSITY
REBRAND | 2020
CHALLENGE
Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.
CHALLENGE
Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.
CHALLENGE
Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.
CHALLENGE
Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.
CHALLENGE
Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.
CONCEPT
Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.
CONCEPT
Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.
CONCEPT
Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.
CONCEPT
Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.
CONCEPT
Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.
DESIGN TEAM
Sean Carbary \ Communication Design
Leyna Hirsch \ Communication Design
Matt Hirsch \ Web Design
David Livingstone \ Copywriter
Rick Gordon \ Associate Creative Director
Rob Wilkie \ Creative Director
Rise Together, Stand Apart.
Rise Together, Stand Apart.
Rise Together, Stand Apart.
Rise Together, Stand Apart.
Rise Together, Stand Apart.
PROCESS \ SKETCHES
PROCESS \ SKETCHES
PROCESS \ SKETCHES
PROCESS \ SKETCHES
PROCESS \ SKETCHES
carbarysean@gmail.com
517.348.8427
carbarysean@gmail.com
517.348.8427
carbarysean@gmail.com
517.348.8427