ROCHESTER UNIVERSITY 

ROCHESTER UNIVERSITY 

ROCHESTER UNIVERSITY 

ROCHESTER UNIVERSITY 

ROCHESTER UNIVERSITY 

REBRAND     |  2020

CHALLENGE

Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.

CHALLENGE

Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.

CHALLENGE

Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.

CHALLENGE

Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.

CHALLENGE

Rochester College in Rochester Hills, MI had met the requirements to be called a University for a few years. They needed help to rebrand their school and create a campaign to get all students, faculty, and the community excited and inspired. Rochester University is a Christian liberal arts education institution offering bachelor’s degrees in traditional majors and accelerated learning. Rochester University also features many athletic teams with basketball at the heart, all needing to fit with the new look and feel.

CONCEPT

Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.

CONCEPT

Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.

CONCEPT

Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.

CONCEPT

Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.

CONCEPT

Push22 designed a new logo and identity for Rochester University including their academic logo, athletics mascot, and the University seal. We worked closely with the Rochester team to capture their schools essence into the new university look. The “Rise Together, Stand Apart” campaign was created to help introduce the new look and feel to the students and community. It focused on imagery of students developing hands-on skills and the amazing natural beauty of the campus. The reception was clear students, faculty, and athletics were all embracing the new brand and looking forward to the future.

DESIGN TEAM

Sean Carbary  \  Communication Design
Leyna Hirsch  \  Communication Design
Matt Hirsch  \  Web Design
David Livingstone  \  Copywriter
Rick Gordon  \  Associate Creative Director
Rob Wilkie  \  Creative Director

RU_Large1
RU_Large2
RU_Large3
RU_Large4

Rise Together, Stand Apart.

Rise Together, Stand Apart.

Rise Together, Stand Apart.

Rise Together, Stand Apart.

Rise Together, Stand Apart.

RU_Large5
RU
RU2
RU_Large6
RU3
RU4
RU_Large8
RU5
RU6
RU_Large9
RU7
RU8
RU_Large10
RU_Large12
RU9
RU10
RU11

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES

PROCESS \ SKETCHES

carbarysean@gmail.com

517.348.8427

carbarysean@gmail.com
517.348.8427

carbarysean@gmail.com
517.348.8427

Work_OutWork_OutWork_OutWork_Out
Work_FillWork_FillWork_FillWork_Fill